Congratulations to elektroniknet.de, which achieved almost 8 million impressions in 2008, showing an annual traffic growth of 45%. The best thing about this is that Weka use IVW to audit the traffic, giving advertisers an additional confidence in the figures.

Tags: elektroniknet, Germany, Online, Weka

Weka has decided to move the Computer & Automation content out of elektroniknet.de and onto a site of its own. I think this is a great move, as the content from C&A didn’t quite fit with the Weka electronics titles, and this allows both sites to increase their focus on their specific end-markets.

The new C&A site has a different structure to elektroniknet, and also has a slightly different look and feel. This is great, as the C&A readers now have a website designed specifically for their needs. Of course the traffic on elektroniknet may fall temporarily as the C&A traffic is no longer included, but I would expect the growth of the use of online sites to make up the shortfall very quickly.

Tags: Germany, Online, Weka

Following on from my recent Napier News article about Funkschau’s novel advertising promotion for their 80th birthday issue, I’m told by the publishers that they received one purchase order from a 93 year-old media buyer, who was more than happy to claim his 93% discount – that must be some kind of record for Germany! The astute media buyer really did take advantage of the offer by booking a double-page spread!

Tags: Germany, Weka

If, like me, you were unable to attend Weka’s Sommernachtsfest this year, you’ll be pleased to know that you can see video and images of the event on the elektroniknet.de website. Sadly the weather took a disappointingly English turn, with the theme for the evening ending up as “I’m singing in the rain”!

Tags: Germany, Shows and Events, Weka