Napier News » Weka

Energie & Technik launches independent site

Mike — Fri, 18 Jun 2010 14:06:51 +0000

I was pleased to see that Energie & Technik now has its own website. The launch of the publication has been a great example of how to build momentum over an extended period of time, and now that the publication is gaining even more independence from Markt & Technik, I hope that it goes from strength to strength.

A press release that’s “nothing special”

Mike — Wed, 31 Mar 2010 15:13:11 +0000

I love the announcement that I’ve just got from Weka: it starts “There is nothing special in a trade publisher relaunching one of its websites.” Absolutely true (I rarely write about relaunched sites). But it was great to see such a realistic and honest press release – and it did convince me to read the whole announcement!

Weka went on to point out that although relaunches weren’t special, they felt that Elektroniknet.de was special, and I guess you can’t argue with any publication that is number one in its market.

Great announcement from Weka – clear, honest and in everyday English (not corporate PR code). Oh, and nice job on the website relaunch – looks great and even someone with my limited German can find what they want quickly and easily.

So I guess this is proof that you don’t need to dress up an announcement to get someone to write about it. I suppose this means I should look again at that release I’ve just written!

M&T editor wins VDE Prize

Mike — Fri, 19 Feb 2010 10:13:05 +0000

Corinne Schindlbeck, the Markt&Technik who covers management & careers, has been awarded the Media Prize Technology by the VDE Südbayern, Germany. It’s great to see electronics industry bodies award prizes to journalists, and as an engineer I am particularly pleased that the prize went to someone who is encouraging young people to choose engineering as a career. Congratulations Corinne!

Elektroniktidningen goes green with new cleantech website

Mike — Mon, 25 Jan 2010 14:40:07 +0000

Clean/green technology is one of the hottest industries at present, giving publishers a great opportunity to launch new titles. Last year we saw Weka launch Energie & Technik as a sister title to Markt & Technik, and to start the year we have a new publication from Elektroniktidningen. ctsweden.se is a web-based publication that claims to be the first independent, technology focused news site about cleantech in Sweden. With the same website infrastructure, editorial team and advertising salespeople, the site should be an extremely cost-effective extension to Elektroniktidningen’s portfolio. It’s great to be able to write about new launches at the start of 2010, and I look forward to other publishers announcing new launches in the near future.

Huson Media opens German office

Mike — Wed, 02 Dec 2009 17:13:00 +0000

Huson International Media, who impressively claim to be “the World’s largest independent representative of technology medea” has opened an office in Munich, Germany. The company already has offices in the UK as well as on the East and West Coast of the USA.

The new German office will be headed by industry heavyweight Christian Hoelscher, who previously was CMP-WEKA Director of International Sales,

Weka confirms future for Energie&Technik

Mike — Fri, 23 Oct 2009 17:34:00 +0000

Claiming the first issue was a “tremendous success”, Weka has announced that Energie&Technik will continue publication in 2010. Issues are scheduled for March 10th, May 31st, July 16th and October 1st. At times like these, which present huge challenges for publishers, it’s great to see Weka launching new titles and being rewarded for their confidence.

Weka Sommernachtsfest 2009

Mike — Wed, 05 Aug 2009 14:05:47 +0000

With over 500 guests, the Weka Sommernachtsfest 2009 proved to be a fantastic event held at the historic MVG Museum. Proving that Germans really do have a great sense of humour, WEKA’s Managing Director Kurt Skupin told guests “We can’t afford it, and if you really want to know, we never could afford it”. Weka have a gallery of photos and also a video of the event on the Elektroniknet.de website.

Weka launches Energie&Technik

Mike — Tue, 21 Jul 2009 16:15:59 +0000

Weka’s Markt & Technik team is launching a new publication, Energie&Technik. Interestingly Weka has chosen to position the publication as “powered by Markt&Technik”, rather than branding the magazine as M&T special issues. The editorial focus will be on energy sources – such as solar heat, photovoltaics, wind power – and new battery technologies as well as fuel cells and energy harvesting.

Results of 1st Elektronik automotive congress

Mike — Thu, 28 May 2009 09:31:45 +0000

The first Elektronik automotive congress was held in Munich on 19th May. The organisers, Weka, report that the event attracted 16 exhibitors/sponsors as well as 130 attendees and speakers. It’s great to see new events for the European electronics industry, and although the attendance was relatively low, I’m a strong believer that small, focused events like this one often provide the best return-on-investment for electronics companies trade show budgets.

D&E to publish case study special issue

Mike — Thu, 28 May 2009 09:26:46 +0000

Here’s a really good idea from “DESIGN&ELEKTRONIK”. The magazine will publish a case study special in September 2009, providing design engineers with a range of reference applications and success stories. Although – having worked for both a component manufacturer and distributor – I know the difficulty of getting case studies written and approved by customers, I know how valuable they are in the promotion of both products and support services. I really hope that the special issue convinces some more companies that it is worth putting in the effort with customers to create success stories.