The new Elektronik i Norden website was launched at the beginning of the year, and is a dramatic change in terms of look and philosophy from the previous EE Times-driven site. Designed using the impressive and trendy Joomla! open source content management system, the website has been designed with a very uncluttered look and feel. Interestingly the site allows users to make comments on all stories published, not just blog postings.

At Napier, we really liked the site. We think the “comments everywhere” approach is a great opportunity to Swedish engineers to discuss the key issue and understand other engineers’ views on differnet topics. Additionally we’re told that there has been a lot of interest in the newsletter, and have already had hundreds of engineers sign up via the new website.

Tags: Online, Sweden

The Electronics/EP 2008 show in Stockholm, Sweden, will again run their “Live Production” demonstration. This year they will have two full lead-free production lines demonstrating equiipment from several suppliers. This is not only a great way for suppliers to showcase their equipment, but we also love the way that the organisers have invested the time, effort and floor space to create something that will add real value to the visitors.

Tags: Shows and Events, Sweden

Aktuel Elektronik is now offering online advertising on the www.techmedia.dk. This includes swiftlet banners that are visible when reading the current or archived issues online. The swiftlet banners stay visible for the entire time that the user is reading that issue, and are booked on an exclusive basis for each issue of the magazine.

Elektroniktidningen has announced an opt-in database (ETN Direct) that will help marketers reach the Swedish electronics industry. Currently the list is extremely small, with only 800 contacts available (about 600 of which have email addresses). The ETN website will also be sectionalised by product area, but as they are the first Swedish publication to offer list rental, we’re sure it is going to be popular!

Tags: Denmark, Direct marketing, Online, Sweden

Thanks to the generous social provision in Sweden, Jan Tangring is about to leave for a year’s paternity leave. Yes a whole year of nappies! Adam Edström will be covering whilst Jan is away.

Tags: Elektronik Tidningen, Sweden

Elektronik i Norden has launched an online version of the magazine that is available on the home page of theEiN website. You don’t have to be a registered subscriber to access the magazine, and it’s easy to print out individual pages.

The system EiN is using is by Weblisher, which is developed by Swedish company Textalk. It looks much like other systems, although doesn’t create hyperlinks for web addresses or email addresses, although they can activate an area of the page (e.g. an advert) as a link. Despite being simple, we liked it – the system is fast and the search is good, although currently only searches within the issue you are viewing. Some of the screen area is taken up by sponsorship, although with modern large-format displays this shouldn’t be a problem. Läs den på nätet, as they say in Sweden!

Tags: EiN, Online, Sweden