We don’t participate in a formal network, preferring to allow clients to choose the best agency for their needs. However, there are some agencies we love to partner with because of their outstanding work. So we were all delighted to see that one of our partners, Trainer Communications, has won a PRSA Silver Anvil Award. Many congratulations to the great team at Trainer!

Tags: News About Napier

We were all delighted that Napier has been named as one of the UK’s top technology consultancies by PR Week in their 2010 league tables. Thanks to all our clients for their support and for choosing Napier!

Tags: Awards, News About Napier

it was great to see Napier featuring in the PR Week agency league tables for 2010. In addition to being named as one of the top 150 agencies in the UK, we were also delighted to be included in the top 40 agencies outside London. Well done to everyone at Napier for all their hard work, and thanks to all our clients for choosing Napier!

Tags: News About Napier

Congratulations to Promise Technology, who have been named as a Storage Awards finalist in four categories:

• One to watch – product
• One to watch – company
• Value for money product of the year
• Virtualisation product of the year

Promise has great products: we use them for storage within Napier and are delighted that they have been shortlisted for so many awards. Please vote for them at www.storage-awards.com.

Tags: Awards, Clients, News About Napier

The energy-efficient Cool-ORing solution for redundant power supplies from Vicor’s Picor division has been shortlisted in the power category for the Selezione Innovation Awards 2010. Readers vote on the product they like the best, with winners announced at a gala evening in September. Good luck to Vicor and Picor!

Tags: Awards, Clients, Italy, News About Napier

I’m delighted to see that Electronics Weekly has launched a blog about test and certification that is written by our client TRaC. The engineers at TRaC have superb knowledge about this subject, which is not surprising considering they are the leading UK test and certification company. They’ve been supplying posts to EW for some time, so the blog already has some fascinating posts.

Tags: Blogs, Clients, Electronics, Electronics Weekly, News About Napier, Online, UK

Every year I put together a review of what happened in the European electronics media, including some of the highlights from my postings to Napier News. Despite the economic challenges, we saw some positive moves from publishers in our industry, hopefully laying the groundwork for greater success in the future. The Napier News Review of 2009 is available now, simply click here to get your PDF copy.

Tags: Electronics, Europe, Misc Marketing, News About Napier

Thanks to all at Electronics Weekly for putting on such a good show last night for the annual Elektra Awards. We had several clients shortlisted, with Microchip walking away with the Semiconductor Product of the Year – Digital award. Many congratulations to Microchip and all our clients who were shortlisted.

Tags: Awards, Clients, Electronics, Electronics Weekly, Microchip, News About Napier

Congratulations to Outram Research, whose PM7000 power analyser was ‘Highly Commended’ in the Electrical Industry Awards Test & Measurement category. Outram is a fairly new client for Napier, and we’re delighted that they have done so well in such a prestigious award. Many congratulations from all of us at Napier to Outram on their well-deserved success!

Tags: Awards, Clients, ESE, News About Napier, Research, UK

Today was an exciting day, as we went through our first audit for the Consultancy Management Standard (CMS) – the quality standard for PR agencies. The PR Consultants Association launched the standard in 1998, and it is now internationally recognised. The standard combines elements of ISO9001 and Investors in People with criteria specific to a PR consultancy, making it a demanding test for any agency. Achieving this certification is a reflection of our team’s commitment to quality and continuous improvement, and the improvements we’ve made will benefit our clients both now and in the future.

Tags: Misc Marketing, News About Napier

Congratulations to Jennic, LEM, Microchip, Picor and Vicor, all Napier clients shortlisted for the 2009 Elektra Awards.

Tags: Awards, News About Napier

We recently conducted a survey in collaboration with the University of Chichester to understand the impact of social media on engineers. The report abstract states:

This joint project between Napier and the University of Chichester aims to understand whether engineers make use of social media, and if so whether social media provides an effective marketing channel to electronics design engineers in Europe. The research reveals that whilst engineers are making use of online tools to communicate and collaborate – particularly forums and LinkedIn – there appears to be a significant resistance to social media and viral marketing amongst a large section of the engineering audience.

I’m really excited to have completed this project, which shows that although there is some reluctance amongst engineers to adopt social media, the technology is being used to source information about companies and products as well as to collaborate with colleagues. The summary report is available online as a downloadable PDF. A full set of results is also available in Excel format, and are available on request – simply send me an email.

Tags: Misc Marketing, News About Napier, Research