MTE has launched a new website, which has a nice layout and great content. But more interestingly the site is branded Embedded News (www.embeddednews.co.uk). The old MTE URL, www.MTEmag.com still works, redirecting to the new site. The new URL is surely going to help attract a wider range of readers and advertisers, and it will probably be a great benefit for SEO, but I hope that the new branding doesn’t reflect a lack of focus in the magazine.

Tags: Europe, Micro Technology, Online, UK

VITA, the VME trade association has announced that Micro Technology Europe has become a VITA Media Partner (VMP). Although this will probably result in a slight increase in focus on VME and VITA, we don’t see this as a change from the magazine’s current direction as MTE has always been very concious of the strength of the VME market, particularly in the UK where most of the readers reside. The move may also result in more good quality stories being featured MTE.

Tags: Micro Technology, UK

From January 2007 issue, Micro Technology Europe will change to A4 size from its present tabloid format. Although costs are an obvious factor, and in fact MTE is one of the last magazines to “shrink”, we are also promised a new layout and design that will make the magazine more attractive to readers.

Tags: Europe, Micro Technology, UK