MicroConsult and ELEKTRONIKPRAXIS have released the programme for the second Embedded Software Engineering Kongress, which will be held at Congress Center Stadthalle Sindelfingen from 8th to 10th December 2009. I’m always impressed at the success that German publishers have when organising conferences: the three-day event promises a packed programme of 90 presentations and 10 in-depth seminars. Perhaps even more impressive is that the first event drew almost 600 attendees, reflecting the fact that most technical events focused on a specific subject continue to attract good visitors numbers in Europe.

Tags: Elektronik Praxis, Germany, Shows and Events

Some great pictures from the annual Elektronik Praxis summer bash, are now up on their website.

Tags: Elektronik Praxis, Germany

Elektronik Praxis sent me through a really nice brochure about their advertising offerings for Embedded World. Normally I try not to write too much about show special issues, as all magazines have their own features that focus on key shows. Praxis, however, managed to grab my attention with a couple of lines at the end of their email. Firstly they are holding their traditional Bavarian breakfast on Wednesday between 11am and 1pm – something I’m always keen to attend. And also they are conducting video interviews on their booth at the show. For free!

OK, Elektronik Praxis are not the first or only magazine to do editorial video interviews (as opposed to paid-for interviews). ED Europe and ECE have both done this very successfully. Elektronik Praxis, however, effectively turn a part of their booth into a TV studio, and because they are not having to visit different stands, they should be able to create even more content. Check back on Napier News after the show, when I’ll review the video that all the different publishers created at Embedded World.

Tags: Elektronik Praxis, Embedded World, Germany, Shows and Events

After months of talking, the results of the AgLa survey are finally out. This is the study sponsored by E&E, Elektronik Informationen, Elektronik Industrie, Elektronik Praxis and Elektronik Journal to answer the Weka-sponsored La Elfa study.

So who were the winners and losers? Well not surprisingly the raw readership results are less flattering for the three Weka titles than La Elfa, although unsurprisingly even this study still shows M&T as the title with the highest reach. Elektronik Praxis does well, beating Elektronik to have the second-highest reach. Elektronik Industrie is another winner, “beating” D&E. In this study respondents are asked about the pan-European titles, which don’t score well, although EPN gets the highest readership (who says product books are dead!).

So what does this mean? Well like all studies this one isn’t the perfect solution to media planning – like all the others it provides useful information, but also can’t be the perfect answer. Even if the surveys were perfect, we still wouldn’t plan a media schedule by blindly chasing the highest reach (and there should be a special mention for Elektronik Informationen, which was the first title to contact me about the study, and to highlight the positive conclusions you can draw about the title from the study). Why not contact me for a more detailed comparison of the two surveys?

Tags: Elektronik, Elektronik Industrie, Elektronik Journal, Elektronik Praxis, EuE, Germany, Markt und Technik, Research

“Two years is a long time on the internet”, or at least this is what Johann Wiesböck, editor-in-chief of Elektronik Praxis thinks. The E Praxis website has been redesigned, and in addition to the shiny new modern layout, the site now offers better functionality: users have much simpler naviation, allowing them to go straight to content that interests them, and the search has also been improved. Advertisers will be pleased that the banner advertising and white paper promotions now can be placed more easily near relevant content, which should also mean that users see more relevant and interesting content.

I don’t cover all the website redesigns on Napier News, but thought that the E Praxis site was interesting for a couple of reasons. Firstly the site naviation – drop down lists of [quite a large number of] categories – do make it very easy to go straight to useful relevant content. Also the social networking side of the site seems to have been de-emphasised, although I believe all the functionality remains. E Praxis were a leader in adding social networking onto their website, but it looks like engineers don’t need or want social networking on a magazine website. Maybe it will happen, but I guess that the audience of magazine sites are simply too small and too focussed to sustain social networks.

Tags: Elektronik Praxis, Germany, Online

Franziska Harfy is leaving E&E to return to Elektronik Praxis. Although we can’t know the full story, clearly it is a loss for E&E. Our readers in the USA will be interested to hear that she will not start until 1st Jan 08, and is on “gardening leave” until the end of the year!

Tags: Elektronik Praxis, EuE, Germany

Two titles have recently been promoting unusually-shaped print adverts – both Electronics Weekly and Elektronik Praxis are offering a variety of shapes including Ls, Ts, triangles and even “goal posts”. Although they offer a differetn way to grab the readers attention, they also attract a premium price. Are they worth it? At Napier, we think that it’s more important to ask whether the format would work with your campaign creative. With most ads starting life as a page layout, forcing the creative into this format often produces an ineffective advert. If the graphics department are given the opportunity to develop concepts specifically for these unusually formats, however, the results can be stunning. Contact Napier to find out if a different shape could help boost the effectiveness of your advertising.

Tags: Electronics Weekly, Elektronik Praxis, Germany, UK

Tags: Elektronik Praxis, Germany