If you are involved in electronics marketing, it’s easy to forget that the majority of European customers don’t attend electronica, although this year the organisers claimed that a total of 78 thousand visitors attended the show, with a more international mix than ever before. Perhaps trade shows are not quite as dead as some people would have you believe……………

Our experience of the show was that the semiconductor halls were phenominally busy, whereas some of the other halls were quiet. Although the top-line visitor numbers is the key metric for the organisers, we believe it is important that the show covers all aspects of the industry, not just the chip business, and we will be interested to see if any steps are taken to increase traffic to other parts of the show in two years time.

Tags: electronica

ED Europe editor Paul Whytock has completed a series of video interviews at electronica – click here to see if you believe he could be the next Hugh Grant. In the IT sector, video interviews at trade shows are quite common, but Paul is the first editor to do this in the European electronics industry. It’s a good move, and we’d expect other journalists to follow. Although there are rumours of film and TV offers flooding in, Paul and his agent were unavailable for comment!

Tags: ED Europe, electronica, Penton