New-Tech magazine continues its aggressive growth in the Israeli electronics media by purchasing Electronica magazine. The title already reaches an impressive 30K Israeli engineers, and this will further strengthen the title. New Tech Magazines (the publisher) also publishes a military and microwave title, addressing some of the key applications in the Israeli market.

Although this pretty much puts us back to the old situation of two titles in Israel, the acquisition is likely to continue to propel New Tech forward. Although Israel is a small country, the amount of high-technology development in the country is likely to support two publishers, although with a larger circulation, it will be interesting to see if New-Tech Magazine can translate this into a majority of the advertising revenue.

Tags: Advertising, electronica, Electronics, Israel, New Tech, Print Publications

More video content from electronica – Electronics Weekly includes coverage of all the important events at the show, including the lovely Marilyn Monroe on the DigiKey stand.

Tags: electronica, Electronics Weekly, Online, Video

I’m sure that online video will play an increasingly important role in the electronics industry and it was good to see several publishers creating video content at electronica, including ICC Media, who have several videos available here.

Tags: electronica, ICC Media, Online, Video

Now that all the fuss has died down, I thought I should reflect on electronica 2008. The event was covered widely in the electronics media – if you want to learn more about what happened at the show I’d recommend the EETimes.eu slideshow; elektroniknet’s photos and video from the show; as well as the rest of the great coverage across the European electronics media.

There is one key question to answer – was it good or bad? There were definitely some worried faces on the first morning, but overall I think the show was a genuine success. OK, so the visitor numbers were down somewhat. Large companies definitely cut down on the number of American staff travelling to the show. But overall the numbers held up reasonably well, and the good booths had great traffic (just ask DigiKey who ran out of footballs to give away on the second afternoon!). Perhaps the best summary of the event was Mick Elliott’s comment on his distribution blog summed up the situation perfectly, “Attendance this year was down seven per cent, which in a year when the numbers suggest the industry is going to hell in a handcart, I would mark as a minor triumph.”

Tags: electronica, Shows and Events

We had a fabulous time on the Thursday night of electronica at our editors’ dinner. With 50 attendees, it was the biggest editors’ dinner we had organised at the show, and we just squeezed everyone into the fabulous restaurant owned by Alfons Schuhbeck. We even managed to get a nice mention in Mick Elliott’s EPN DistiBlog.

Congratulations to the winners in the raffle, which was sponsored by Microchip: Heinz Arnold editor-in-chief of Markt & Technik (iPod Nano), Achim Scharf editor of Power Electronics Europe (Digital Camera), and Andrea Gillhuber of Elektronik (Wii and Wii Fit).

For photos and more information about the event, visit our editors’ dinner web page.

Tags: electronica, Germany, News About Napier, Shows and Events

Tags: electronica, Online, Shows and Events

Pretty much every title in the industry offers an electronica package to boost advertising around the world’s largest electronic components show, so I don’t try to cover every one in Napier News – simply contact Napier if you want to know the options. PSDE, however, have again put together an interesting offer, with advertisers in the electronica Show 2008 issue (October 2008) benefitting from an advertising audit atudy as well as the pretty standard bonus distribution at the show and the opportunity to feature products in three electronica special ePowerPack e-newsletters.

Tags: electronica, PSDE, Research

ICC Media will again run the “Embedded Forum” at electronica 2008. This will be the third time the event, which has attracted good-quality attendence at prevoius electronica shows, has been held.

This year all presentations will be recorded and converted into webinars – the first time that this has been done, and in my opinion an excellent way to get more value from the presentations as well as developing the webinar content on ICC Media’s websites.

Tags: electronica, ICC Media, Online, Shows and Events

Unsurprisingly – given the quality of the publication in previous years – Markt & Technik will again publish the electronica show daily. With half the articles in English, the show daily caters for international visitors as well as German attendees. electronica is the biggest electronics component show in the world, so it’s important to make the most of your presence, and we’ve seen clients use the show daily very effectively. Contact Napier for more information on the show daily and other ways to fill your stand with customers!

Tags: electronica, Germany, Markt und Technik, Shows and Events

E&E held an international evening just before the start of electronica, which included a “Bavarian Olympics”. The pictures show the Napier team bravely trying Bavarian finger wrestling!

Tags: electronica

Did you miss electronica? Don’t worry – you can catch the highlights on YouTube. Just search for electronica. TSMC even posted a video of them receiving their Elektra award! EE Times, however, preferred Yahoo video, with Brian Fuller even reporting on the body painting that caused a stir in Hall A6.

Tags: Awards, electronica, Shows and Events

If you are involved in electronics marketing, it’s easy to forget that the majority of European customers don’t attend electronica, although this year the organisers claimed that a total of 78 thousand visitors attended the show, with a more international mix than ever before. Perhaps trade shows are not quite as dead as some people would have you believe……………

Our experience of the show was that the semiconductor halls were phenominally busy, whereas some of the other halls were quiet. Although the top-line visitor numbers is the key metric for the organisers, we believe it is important that the show covers all aspects of the industry, not just the chip business, and we will be interested to see if any steps are taken to increase traffic to other parts of the show in two years time.

Tags: electronica