Paris, 23 November 2009 – EDN Europe will stop the monthly print edition after publication of the December 2009 issue and publish digital-only in 2010.
Currently one-third of EDN Europe’s requested subscriber copies are digital rather than print and we anticipate that digital circulation will increase from 11,000 in December 2009 to 15,000 in June 2010 and to 20,000 by December 2010 as we convert some, but not all, of our existing 24,000 print subscribers to digital and solicit new subscribers.
Once the print edition is discontinued, EDN Europe will resign from BPA and instead publish monthly statistics about digital edition circulation, opening rates, click-thru rates, PDF downloads, etc. as the digital edition has all the measurability and performance statistics that a website has to demonstrate advertising return on investment (ROI) and the effectiveness of both editorial and advertising.
EDN’s media channels in Europe in 2010 will include: (i) EDN Europe Digital; (ii) EDN Europe e-Newsletters; (iii) EDN Europe website (www.edn-europe.com); (iv) EDN.com Europe geo-targeting (www.edn.com); and (v) EDN Europe database targeting via list rental.
EDN Europe is pioneering the use of Rich Media in editorial and advertising in the European electronics B2B publishing space as evidenced by the December issue which will see publication of a 36-page print edition together with a 50-page digital edition including editorial and advertising applications of video, rich media and RSS feeds featured in the exclusive digital content of the magazine.
We are very excited about the prospect of ‘pushing the envelope’ in digital edition development in 2010 together with some of our more progressive advertisers.
And we would like to thank all of our advertisers, PR & advertising agencies, colleagues and other collaborators who have supported the print edition over the past decade and a half and look forward to their continued support of our digital and online future.
For more information, contact:
Martin Savery, Publisher, EDN Europe
msavery@reedbusiness.fr
tel: +33-6-0724-5553
Graham Prophet, Editor, EDN Europe
graham.prophet@btconnect.com
tel: +44-(0)1189-351650
John Waddell, Director of Sales, EDN Europe
jwadds@tbinternet.com
tel: +44-(0)20-8312-4696
Tags: Digital Magazines, EDN Europe, Online, Reed