Reed is to re-brand CIE (Composants Instrumentation Electroniques) “EPN France” from January 2007. The change will not extend much beyond the name of the magazine, and is clearly driven by the desire to present a familiar brand to advertisers based outside of France. The website will also reflect the name change, with www.epn-online.fr the main URL. This move will make it a little easier to sell CIE outside of France, particularly in the USA, and may help increase market share slightly for the title, but in reality is likely to have a negligable impact for marketers that know and understand the French electronics market.

Tags: CIE, EPN, France, Reed