Subscribe Feed (RSS)EiN gives email newsletters to all magazine readers
December 9th, 2009 by Mike | Filed under Online Publications.The publishers of Elektronik i Norden has added all subscribers to the paper magazine to the circulation of their weekly email newsletter, creating a total circulation of 17,347 covering Sweden, Norway, Finland and Denmark.
I think this is a pretty pragmatic approach. Although the culture of data protection might mean that a few of the new recipients don’t want the emails, I’m sure that most subscribers will find the content valuable and advertisers will be delighted to have another effective promotional vehicle in Scandinavia.
Tags: Denmark, EiN, Elektronik, Email, Newsletters, Norway, Sweden
