Funky advert shapes

Two titles have recently been promoting unusually-shaped print adverts – both Electronics Weekly and Elektronik Praxis are offering a variety of shapes including Ls, Ts, triangles and even “goal posts”. Although they offer a differetn way to grab the readers attention, they also attract a premium price. Are they worth it? At Napier, we think that it’s more important to ask whether the format would work with your campaign creative. With most ads starting life as a page layout, forcing the creative into this format often produces an ineffective advert. If the graphics department are given the opportunity to develop concepts specifically for these unusually formats, however, the results can be stunning. Contact Napier to find out if a different shape could help boost the effectiveness of your advertising.

Tags: Electronics Weekly, Elektronik Praxis, Germany, UK